Directing, DOP & Edit: Svenja Trierscheid (SKIN)
Polaroid shut the doors on its last instant film factory in Enschede in the Netherlands in 2008, leaving fans of the iconic white-framed square photos in the lurch. Enter The Impossible Project, who bought the old factory and were intent on not allowing the millions of Polaroid cameras out in the world to be rendered useless forever by producing their own film stock. While the machinery was ready to keep going, Polaroid had kept the secret formula for their instant film emulsion under wraps, meaning The Impossible Project had to start their quest from scratch.
We recently had the opportunity to visit The Impossible Project factory in all its glory. One-part Charlie and the Chocolate Factory and one-part Wes Anderson film, the multistory building is fitted out in a palette of subdued ’70s tones of mustard, pistachio and orange, and while every machine has an intrinsic purpose, it almost looks like it was made purely for aesthetic purposes.